Our Process

If you have a great story to tell, the first step is to gain complete clarity around what messages matter most, who your audiences are, and why they care. It sets us — and more importantly, your brand — up for all the successful narratives that will spring from the strategy phase.

Depending on what we’ve determined in our initial analysis and what you know you need, we’ll dig in and build a messaging framework that serves as scaffolding for all of your content down the road. This phase might include a messaging guide with positioning, promise, voice definition, an audience-by-audience messaging framework, or a “copy kit” you can repurpose in countless ways later.

Your Outcome

A unique message and unmistakable voice that clearly connects with its intended audiences. You’ll enjoy all the efficiency that comes from having an agreed-upon blueprint before the creative development phase starts. The creative work goes faster, hits your goals, and unites your full team around the ensuing momentum.

Messaging Strategy Services Can Include:

  • Competitive review
  • Qualitative & quantitative research
  • Position & promise
  • Personality
  • Voice & tone
  • Personas
  • Message hierarchy
  • Sustainability narratives

“Right On understands the complexity and the nuances of Tillamook Stewardship that make some of our storytelling challenging. They make it fun and friendly, while really respecting the technical aspects.”

Jenna Cerruti
Corporate Communications Manager – External
Tillamook County Creamery Association

Messaging Strategy In Action.

Shining a light on a global group effort.

How a robust strategy phase made way for compelling creative — and gave ServiceNow’s ESG report an impact all its own.