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Storytelling
How to market to Gen Z, by a Gen Zer.
This was the time our summer intern taught us a few tricks about connecting with a generation we so often speak to. Thanks, Luke.
Storytelling
For today’s sustainability reports, just the facts are not enough.
One skilled strategist’s take on bringing people and programs to the forefront of a report—and letting the metrics take a supporting role.
Storytelling
Why data needs story, and what to do about it.
Our sit-down with “Data Storytelling” author Brent Dykes yielded some takeaways we’ve applied to our craft ever since.
Storytelling
12 headline strategies for getting unstuck.
Sometimes, a handful of prompts and examples are all a writer needs to get their own wheels turning—and crank out greatness.
Storytelling
Whose voice is it, anyway?
Here’s the inside scoop: good copywriters are great chameleons. Here’s how we change our tone to match the hue of any brand’s voice.