“Right On understands the complexity and the nuances of TCCA’s Stewardship that make some of our storytelling unique. They make it fun and friendly, while really respecting the technical aspects.”

Jenna Cerruti
Corporate Communications Manager – External
Tillamook County Creamery Association

A PORTRAIT OF STEWARDSHIP IN ACTION.

So much happens behind the scenes to make a scoop of ice cream more sustainable. Right On embeds with our client teams to get the inside story so we truly understand the impacts of their stewardship efforts.

CONTENT STRATEGY

Stewardship storytelling shouldn’t just happen from a desk. While we could review source materials and studying the competitive landscape from afar, we jumped at the opportunity to attend on-site farm and facilities tours to gain an intimate understanding of the brand, its employees, and the surrounding community.

This hands-on process helped us develop an authentic narrative during our strategic workshop with TCCA’s Stewardship team. We prioritized stories for the report that not only moved the needle on their goals, but also energized the people putting in the work.

“Right On has helped us to see our report not as a filing cabinet, but as a way to present our most important stewardship stories.”

Jenna Cerruti
Corporate Communications Manager – External
Tillamook County Creamery Association

Content Development

As Right On developed the Stewardship Report, we spent hours interviewing subject matter experts across the organization. We dove into nitty-gritty details of things like dairy cows’ somatic cell counts while also taking care to ground every initiative with a relatable, human perspective readers could easily identify with. The result: a report that tells the story of a company taking every opportunity to come together — not just to make a product they take pride in, but also to do it in a way that lifts others up.

Content Amplification

As a growing lifestyle brand, Tillamook cares as much about living their values as the quality of their cheese. They partnered with Right On to develop new assets and content based on stories within the report, catered to different audiences and channels.

Web Content

We wrote web-specific stories about the brand’s commitment to cow care, inclusion and diversity, and their 2020 COVID response.

Social Content

TCCA has a large fanbase on Instagram, so we rewrote stories from the report to share as bite-sized pieces of social content for fans to share across their feeds.

Executive thought leadership

Stewardship is always top of mind for the executives at TCCA, so we developed stories on their behalf to share on LinkedIn and other professional networking channels.

“What I’ve observed over the last few years is a deeper awareness of stewardship at the company and people feeling inspired to think about ways that they can activate stewardship in their work.”

Jenna Cerruti
Corporate Communications Manager – External
Tillamook County Creamery Association

Celebrating A Category Leader.

TCCA’s commitment to stewardship has grown well beyond an individual stewardship team. Each year we work with the company, we meet new people who have taken on new initiatives to reduce emissions and waste, improve the wellbeing of their animals, and make an impact in their community.

Many outside the cooperative have taken notice, too. TCCA followed their B Corp certification in 2021 with receiving Target’s Food and Beverage Vendor of the Year in 2022 — and landed on Forbes “Best Brands for Social Impact” list in 2023.