Boredom-free B2B.
A great B2B script doesn’t just communicate information. It hooks the audience with a fascinating story. And yes, there’s always a fascinating story, even when the subject matter is deeply technical.
Senior Copywriter Greg Fox shares his hard-won insights and inspiration in our Writing Workshops. Here’s just a snippet of the serious knowledge Greg drops in the course.
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A more hopeful Earth Day
When it comes to climate messaging, we’ve learned that stories of hope and optimism inspire action.
Reporting
CEO letters that sing (sometimes literally).
Break free from the standard CEO letter format—and create a standout opener for your next sustainability report.
Storytelling
Human stories, not corporate soliloquies.
You’ve got strong DEI commitments and you’re taking action on them. Now, you need compelling, human-centric content that changes hearts and minds.