Boredom-free B2B.
A great B2B script doesn’t just communicate information. It hooks the audience with a fascinating story. And yes, there’s always a fascinating story, even when the subject matter is deeply technical.
Senior Copywriter Greg Fox shares his hard-won insights and inspiration in our Writing Workshops. Here’s just a snippet of the serious knowledge Greg drops in the course.
Our Most Recent Insights.
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Storytelling
Time to own it. We’re marketers.
Sustainability needs more than communications. It needs marketing.
Storytelling
Keep your eye on the ball.
During tumultuous times, divide your communications team into offense and defense.
Strategy
You don’t have all the answers. (And that’s ok.)
Get to your best insights by talking to your customers and leading with empathy.