“With this year’s report, we wanted to go beyond lists of facts and achievements. We wanted to bring our story to life.”

Molly Laverty
ESG Director
Del Monte Foods

THE POWER OF PARTNERING UP

Del Monte Foods’ choice of agency to develop their report content was a crucial one. Their ESG director, Molly Laverty, would be away on parental leave during a significant portion of the report’s development, so Del Monte Foods needed a partner who could rise to the occasion, plan for a flawless execution, and keep momentum going all the way to the finish line. Right On was proud to step up.

PROJECT PLANNING & CONTENT STRATEGY

We knew we’d need to gather all the most important inputs and story direction at the very beginning of the process to work around our key contact, Molly’s, time away. So we buckled down and charted a course for the entire project—not only conducting the usual strategic research and interviews upfront, but planning every last detail of the project at the outset.

“I appreciated Right On’s buttoned-up process and project management. The team was organized, on time, and got us to the finish line.”

Molly Laverty
ESG Director
Del Monte Foods

CONTENT DEVELOPMENT

The report that arose from all that planning not only represented a culmination of measures and metrics. It told the truly colorful tale of “the original plant-based food company” in terms of the human innovation and ingenuity, allowing them to grow their impact as much as their food. This meant we covered everything from sustainable seed breeding to post-consumer resin packaging, and from school lunches for kids in need to water reduction in tomato-peeling operations. And we did it all with adept attention to detail when it came to ESG reporting best practices.

“It was so important that the writers already understood the ESG landscape. Right On goes beyond copywriting and editing—they’re true communications experts.”

Molly Laverty
ESG Director
Del Monte Foods

“The ability to blend storytelling and information is something I always cherish about working with Right On. They invest the time in getting to know our business and finding the best stories.”

Molly Laverty
ESG Director
Del Monte Foods

“When your team is working hard, you don’t always pause to appreciate the work that’s been done. It feels good to have Right On showcase our successes in a report so the entire company can reflect on them!”

Carissa Sauer
Corporate Communications Senior Manager
Del Monte Foods

CELEBRATING A CATEGORY LEADER

Since the report’s release, Del Monte Foods has basked in positive media coverage, putting their hard work in the spotlight where it belongs. Not only are external readers paying close attention to the report, but internal team members and leaders are celebrating the inspiration captured within it.